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iPhone

Wrigley’s Gum – The Nightjar Game

The Brief
To create an adventure game for iPhone to promote Wrigley’s 5 gum as part of an integrated sales promotion.

The Approach

Our award-winning team (co-creators of Papa Sangre) produced an audio only iPhone adventure game called The Nightjar which uses cutting edge 3D sound technology designed to stimulate the senses. The game Features voice of Benedict Cumberbatch (Sherlock, War Horse) – Stranded on The Nightjar, a dying spacecraft spiralling into a black-hole.

The Nightjar app is a unique sensorial experiences brought to you by Wrigley’s 5 Gum. There are thousands of games designed for your eyes – here’s one you play with your ears. A thrilling roller-coaster of a space horror story featuring the voice of Benedict Cumberbatch. You’re on a dying spaceship with minutes to live. Plus you can’t see a thing and you have to use the special binaural audio to find your way around. Can your ears handle real fear? Check out the trailer for this to find out more.

Stats

• Over 135,000 downloads in the first month.
• Top 30 in Game Charts.
• Top 100 in Overall Charts.

Awards

Winner Shark Awards 2011 – Graphic Design
Winner Shark Awards 2011 – Sound Design
IAB CREATIVE SHOWCASE
Winner BIMA 2011 – Consumer Goods and Services
Gold in the Lovie Awards 2011 – Entertainment: Tablet
Silver in the Lovie Awards 2011 – Games: Tablet
Runner Up BIMA 2011 – Mobile
Runner up BIMA 2011 – Innovation

News for Wrigley's Gum - The Nightjar Game

We’re delighted that The Nightjar, the scary 3D audio game for iPhone featuring the voice of Benedict Cumberbatch, has been recognised in the 2012 D&AD awards. There is more information on the D&AD website.

Our latest collaboration with the wonderful team at Somethin’ Else is now live in Apple’s App Store.

The Nightjar is the second game to utilise the 3D binaural audio engine we created for Papa Sangre and has been funded by Wrigleys chewing gum brand ’5 Gum’ via their UK advertising company AMV BBDO.

We had a ridiculously short time to turn the project around (around 10 weeks) but AMV BBDO were a dream to work with, giving the whole team a huge amount of creative freedom.

The new game is located in outer space and we were able to enlist the voice talents of Benedict Cumberbatch , an up and coming actor who you might have seen in BBC’s Sherlock and is destined for greatness.

Unfortunately due to licensing issues it is currently only available in the UK and Ireland, but it is already proving to be popular and has been incredibly well received.

Download “The Nightjar” for iOS devices here.

112 Clerkenwell Road, London EC1M 5SA
+44 (0)20 7253 0505