In a first for a high street retailer, Debenhams has completied its array of mobile apps by announcing the addition of an iPad version, just in time for the Christmas rush.
With shopping habits constantly evolving with the technological developments, the iPad app has been designed to fill the needs of the tech-saavy, on-the-go consumer who is now used to being able to shop where and when they want as well as further expanding Debenhams’ multi-channel offering.
The launch is well timed considering Debenhams.com saw iPad visits overtake iPhone for the first time in August, demonstrating a clear demand for extending Debenhams’ mobile offering onto the popular tablet device.
The iPad app means customers can shop the full Debenhams range – available at their fingertips 24/7.
Its additional functionality means it stands apart from the mobile apps, with consumers now able to shop via product category and brand along with a range of inspirational content, trend highlights and style advice across all departments.
Featuring the latest trend look books, regularly updated Top 10 items as selected by our fashion editor and customers, along with expert style advice and the latest videos from Debenhams TV, the iPad app offers users inspirational and editorial guides before they make a purchase.
Simon Forster, Director of Debenhams.com said “People are increasingly embracing new technology and tablets in particular are increasing in popularity. In the last month alone, traffic to Debenhams.com from iPads was more than double that of the iPhone. As shopping on the move becomes ever more popular and common place and we needed to ensure we were keeping up with their shopping habits.”
The hero feature of the iPad app, however is the unique gift finder – which can solve any difficult Christmas present conundrums. With a lucky dip gift finder, users are presented with gift suggestions for all the family across all departments – meaning there is no excuse for last minute panic buying!
As well as receiving alerts on the latest trends, special offers and products – iPad users can also keep up to date with automatic feeds from the Debenhams Blog and Twitter as well as ensuring they get what they want from Santa this year by creating wish lists and sharing with friends on Facebook or email.
The innovative new features also mean that for the first time, favourite products shared with friends will also open automatically within the iPad app if their friend has also downloaded their own version – an industry first.
The images displayed are also quality bandwidth dependant with a system in place to adaptively load images depending on the users connection speed to ensure a snappier user experience and no more waiting patiently for them to load up!
Still struggling on finding that perfect dress or outfit? Users can also book a free personal shopper appointment to update your wardrobe straight from the app.
Simon adds “It’s got great new features that make the most of the larger screen and inspire the customer with the latest trend and style advice”
Purchases made from the iPad can be delivered straight to your door or customers can collect in store, as well as selecting international delivery, great for getting Christmas presents to relatives abroad. Customers can also find their nearest store, opening times and map directly from the app.
Debenhams magazine has been integrated into the Debenhams iPad app in the latest update. This follow the current trend where tablet shopping app are becoming more and more of a browsing and editorial-based experience, rather than purely transactional. This is Do tank Studios fourth digital magazine after Harrods magazine iPad, Vogue UK iPad magazine and NET A PORTER iPad .
We’re delighted to report that Debenhams has picked up the prestigious Oracle Retail Week Award for “Multichannel Retailer of the Year”. We’re proud to have designed and developed the “Debenhams for iPad” aspect of their multichannel offering. More information on the other winners can be found here.