Part-band, part-DJ, part-music machine, Soulwax /  2ManyDJs / Radio Soulwax are impossible to nail down…. as one person puts in their upcoming DVD: I’m still confused as to what they’re called!

Part of the Weekend Never Dies is the DVD of Soulwax’s tour and Do Tank have been working with Soulwax’s management on a number of creative digital marketing projects to promote the tour and DVD. Through a mixture of online activities ranging from re-skinning their myspace page to updating the “official” website at soulwax.com with interactive video, we built an opt-in database and increased the existing contact list to over 87,000 contacts.

A combination of Email shots and myspace bulletins help drive 20,000 sales of the DVD within the first weeks of it’s release.

Soulwax’s fans are a mixed, outspoken and digitally literate bunch, often posting video clips taken with mobile phones on their pages. With this in mind we have now started to lay the foundations for a fan-community site with more exciting and innovative social media marketing projects planned for next year.

http://www.myspace.com/soulwax
http://soulwax.com