We are really pleased to announce the release this week of “Net-App” a dedicated iPhone application for net-a-porter.com. The app was launched with a special Q&A at the London Apple Store between Natalie Massenet, the future thinking founder of net-a-porter and leading fashion designer Roland Mouret.

Net-app is a fully featured iPhone & iPod Touch app updates twice a week with the very latest women’s fashions. It provides full integration with the user’s wishlist and shopping basket, so shopping (with full purchase path) at net-a-porter.com is now really easy when on the move. In addition to the latest fashions, the app also provides a weekly magazine to highlight the latest trends, designers and must-have fashions. Both Portrait and Landscape modes are supported, with Landscape showing a bespoke implementation of Apple’s Coverflow, dubbed ‘ClosetFlow’.

Apple have been really supportive, featuring the app on the homepage of the App Store across all territories, as well as hosting the launch at the Regents Street Apple Store in London.