Do Tank continues its tradition of developing high quality creative content for emerging platforms, with a NET-A-PORTER magazine app for Apple iPad. Building on the success of the NET-A-PORTER iPhone app, the iPad magazine app is a stunning evolution of the magazine format, offering fashion articles enhanced with video, link sharing and a complete purchase path.

The app combines the best features of magazines and catalogues, shortening the path between seeing an article and browsing to buy it. Users navigate by tapping headlines or using touch-screen scrolling to browse articles, and can access a detailed view of a featured item, choose sizes and buy through a smooth, simple touch interface.