The Harrods Magazine for iPad is the digitally enhanced experience of the physical Harrods magazine, which in print currently goes out to over 120 thousand of their customers around the world.
Our brief was create a digital magazine that their customers in the UK and overseas would love, whilst retaining the exclusive and glossy feel of one of the world’s best known luxury brands. We were also eager to make it not just pretty, but useful, so that readers return each month.
The result is a luxurious feeling digital experience squarely aimed at the Harrods’ international audience. Each edition is filled with fashion, beauty and interior design news, features and behind the scenes videos from the Harrods editorial team. Each feature starts as one page, but as you scroll down, more content is revealed.
The 65-page first issue also has a uniquely interactive beauty feature where you can test combinations of different makeup styles and shades on a model. Readers can then save their favourite product combinations to a wishlist. Now, you can’t do that with a print magazine!
We also built an accompanying website for the Harrods Magazine, hosting a selection of the magazine’s contents online.
Within its launch month the Harrods Magazine for iPad has been downloaded more than 9,500 times.Case Study / iPad and tablets