Do Tank Studios worked with leading video conferencing company Genesys’ head of sales, Kate Dickins, to develop a bold and creative approach to their B2B communications. The limitations of competitors’ products were personified into characters - a dominatrix, an overweight slob, some temperamental grannies - while the Gensys product was caricatured into a square-jawed, recycling super-hero to allow for a humourous, satirical, yet informative series of animations to be born.

The four episodes present different scenarios from software-as-a-service to plug-in architecture and compatibility.

The following images are stills from the videos: