This Facebook application was created for Iris New York’s as part of their PR strategy for Coty’s Calvin Klein branded perfume “CKin2U”. Based around the notion of a secret admirer, players can send an anonymous message from their Facebook account and the recipient has to guess who it’s from.

Fun, flirtatious and easy to use, the game spreads itself virally and is deliberately structured to so that players are not limited to just facebook friends.