3voor12
3voor12

Award-Winning User-Generated Interactive TV

3voor12

Apr '08

WhiteNoise, the award-winning interactive TV show from VPRO, is powered by the DJ Dave Clark’s sounds & our innovative interactive TV application. The viewing audience can engage and control the broadcast visuals by using their interactive TV  controls to send a word to the screen. Our application then picks up the words and runs them through photo-sharing website Flickr and beams matching images back in time to the music.

A truly engaging user-generated content TV show, in April 2008, while we were working on version 2.0, the show won a Dutch SpinAward for most innovative interactive TV concept.

Related portfolio areas: Case Study / Interactive Audio / Interactive TV / UGC
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