There’s a white strip down the side of the motorway called a rumble strip and it makes a noise if your tyres go over it. I have been highly appreciative of rumble strips ever since I got into the Cab-of-Fear at 3am on my trip home from a late-one at Pinewood many years ago; It was only that occasional buzzing noise and my insistence on having the window open that prevented the end-of-his-shift taxi driver from killing us both.

So I wonder if American creative agency, Rubin Postaer and Associates, were inspired by a similar experience or if this excellent project for Honda is just a coincidental slice of pure creative fun.

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