It seems to be flavour of the month again to proclaim the death of TV advertising but I’m not convinced the detractors are really seeing the big picture. Sure, broadcasters have seen their revenues fall as the number of broadcast channels increase and Internet focussed digital marketing strategies encroach on their monopoly but that’s just [...]
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Is TV advertising really dead?
It seems to be flavour of the month again to proclaim the death of TV advertising but I’m not convinced the detractors are really seeing the big picture. Sure, broadcasters have seen their revenues fall as the number of broadcast channels increase and Internet focussed digital marketing strategies encroach on their monopoly but that’s just [...]
The rebirth of interactive audio
Way back in the heady days of the mid nineties, when “digital” was called “new media” and CD-Roms still ruled the interactive world, was born a phenomenon that was the Enhanced CD.
Enhanced CDs took music out of the Hi-Fi and into the home PC with it’s exciting new CD-Rom drive full of multimedia goodness. Coldcut’s “Let Us [...]
Beyond The Browser
One of the most inspiring developments to come out of web2.0 has, for me at least, been the increased integration with the real-world and the opportunities it introduces for extending ideas beyond the browser. Using little more than a few social media sites, blogs and video/photo sharing services, groups like Improv Everywhere have grown [...]
